Friday, February 2, 2018

Understanding the Decision Maker at a Deeper Level...(87)

"Over the last decade, in response to the empirical shortcomings of neoclassical economics and the theoriyical boundaries of prospect theory ( and related approaches ), an intellectual revolution emerged in our understanding of the biological bases of human and animal decision making. It is hard to underestimate the scale of this revolution. In 1992, for example, at the annual; meeting of .....

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